Our
Story
Bee Choo Origin – Our Story
Founded in Singapore in 2000, Bee Choo Origin began with a simple mission: to harness the power of nature to support healthy hair and a balanced scalp. Our founder, inspired by traditional herbal remedies, combined centuries-old knowledge with modern research to create treatments that are both effective and gentle.
At Bee Choo Origin, we believe that healthy hair starts with a healthy scalp. That’s why we craft our products using carefully selected natural herbs, sourced ethically and blended with precision. From our signature herbal treatments to our range of shampoos, tonics, and hair care products, each formulation is designed to nourish, strengthen, and restore hair naturally.
Over the years, Bee Choo Origin has grown into a trusted name in Singapore, known for our commitment to quality, safety, and customer care. We continue to innovate, bringing traditional herbal wisdom into modern hair care solutions while staying true to our roots.
Our promise is simple: to help every customer achieve healthy, beautiful hair — naturally.
Bee Choo Origin – 25 Years of Hair Care Excellence
2000 🌱 Founded
Started as a home-based hairdressing business in Pasir Ris, Singapore.
2001 🔬 Research Begins
Focused on natural scalp treatment solutions.
2002 💚 Signature Launch
Introduced the Bee Choo Origin Signature Herbal Treatment.
2003 🏠 Home Care Products
First range of at-home hair care products launched.
2006–2008 🏬 Outlet Expansion
First salon in Ang Mo Kio, second in Clementi.
2009 🏭 Manufacturing & Regional Growth
1,000 sqft factory in Kaki Bukit; third outlet; expanded to Malaysia.
2011 🌏 International Expansion
Malaysia manufacturing; distributorship in Indonesia; fourth Singapore outlet.
2012–2015 🏆 Awards & Growth
Singapore Prestige Brand Awards (3 years); fifth outlet; expansion to Myanmar, Philippines, China.
2015–2017 🏢 ASEAN Expansion
Moved to 10,000 sqft factory; entered Brunei, Korea, Cambodia, Thailand.
2017 New Sub Brand - Bee Choo Ladies
Launched Bee Choo Ladies by Regrow Herbal Labs, catering specifically to female hair care needs.
2018–2020 🏡 Brand Refresh & E-Commerce
Sixth outlet; Bee Choo Essence launch; full rebranding; strengthened online presence.
2021–2022 🧴 New Treatments
Colorless Treatment; Amino Shampoo Series; Scalp Care Focus products.
2023–2024 🧦 Collaborations & Innovation
“Rooting For You” campaign; Darken Treatment; official e-commerce launch; new outlets and mascots.
2024 🎓 Expertise & Local Talent
Co-developed sustainable scalp oil with Singapore Polytechnic; Trichologist certification for Estee Lim; Shopee Singapore store launch.
2025 ♻️ Sustainability & 25-Year Milestone
25-year celebration; new CEO handover; Dead Sea Mud Scalp Mask launch; Launch new brand mascots.