Our
Story

Bee Choo Origin is a Singapore herbal hair and scalp care brand, started in 2000 by Mdm Cheah Bee Chew. We offer herbal scalp treatments and dead sea mud treatment for hair fall, oily scalp, dandruff and grey hair at our directly managed 7 main outlets across Singapore: Ang Mo Kio, Bedok, Bukit Merah, Clementi, Hougang, Jurong and Toa Payoh. Our treatments and products are sold through more than 180 partner distributor stores across Southeast Asia.

From an HDB balcony to a Singapore household name

Bee Choo Origin started out as a home-based hair salon on the balcony of Mdm Cheah’s 5-room HDB flat. One day a customer struggling with hair loss asked her a simple question: could Chinese herbs be incorporated into a paste for the scalp?

Mdm Cheah took up the challenge. She worked through traditional Chinese herbs until she had a herbal paste her customers trusted and kept coming back for. Word spread, and soon the balcony salon couldn’t keep up with demand. The business outgrew the flat and moved into retail salons, offering the same herbal treatment that made Bee Choo’s name.

What we do today

That original paste is still at the heart of our two signature services. The Herbal Scalp Treatment is for hair fall, oily scalp and dandruff. The Signature Coloured Version of Herbal Treatment gives natural grey hair coverage, with customer’s request we also introduced a Colorless version and a Darken version of our Herbal Scalp Treatment. First visit starts with a scalp analysis, so each treatment is matched to your scalp condition.

We make our own products in Singapore and Malaysia, at our ISO and GMP-certified factory. Our range covers  hair tonics, scalp ampoules and shampoo for hair loss and dandruff, and every product is notified with Singapore’s Health Sciences Authority (HSA). Our certified trichologist and CEO, Estee Lim, guides our scalp care approach. In 2024 we worked with Singapore Polytechnic to co-develop a sustainable scalp oil.

Over 26 years, Bee Choo Origin has cared for more than 50,000 clients in Singapore and has been recognized with multiple awards including the Singapore Prestige Brand Award.

Our promise hasn’t changed since that balcony: healthy hair, starting from a healthy scalp.